I love that this group strives to find and publish positive news and positive action.
The headline for this next article certainly sounds positive - 7 in 10 consumers are 'willing to change for sustainability' - until you read the article. The reasons why consumers are not actually changing is really quite disheartening.
Positivity
Sometimes we have to see the obstacles that are blocking the way. In order to move forward we need to understand what it is that is stopping people being more engaged. Because the more we understand, the more we can work out the strategies that will help them and us.
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